Start a podcast and create a loyal community
Podcasting is one of the fastest growing and most exciting content marketing platforms.
In case you’re not familiar with the format (and if not, where have you been?!) a podcast is an audio show, which can be downloaded from the internet. They are usually spread across a number of episodes, which users subscribe to. Think of it as radio on demand.
Why we love podcasting
· Almost 25% of Brits have listened to a podcast in the last month.
· Average listeners stay tuned for around 22 minutes at a time.
· Listeners spend more than 3.6 hours every week listening to podcasts.
· 70% of listeners have heard podcast advertising, and 76% of them have taken action as a result.
· 94% of listeners are active on social media and they are more likely to follow companies and brands there.
Why the public love podcasts
One of the reasons podcasts are popular is that audio content is so accessible. Unlike video, users don’t have to stop what they are doing to focus on the content. This means they can listen to your podcast while they’re walking the dog, driving to work, or cooking dinner.
Podcasts are also very personal. Like tuning in to your favourite radio station, podcasts enable listeners to hear the real you and get to know your personality. This makes it easy for them to trust you, because they feel as if they know you.
Build your brand
With such a large and engaged audience, podcasting is a great way to build brand awareness, communicate key messages, share knowledge and attract new business.
A number of big businesses – such as NatWest, Land Rover, Rapha and Penguin Books – have already realised the value of podcasting and have their own series. But you don’t need to be a big brand with a big budget to benefit from podcasting.
The beauty of podcasting is that anyone can do it. That’s right ANYONE. Your mum (why is it mums are always used an an example of useless luddite in these situations? Sorry mum), your child (they’d prob be better with the tech, right?), your dog…
Don’t worry if you find the process a bit daunting, we can help you launch your podcast – from planning to publishing.
Stand out from the crowd
While podcasting is growing in popularity, it’s still a relatively new marketing tool. This means hosting a podcast will help you stand out from the competition and help position you as the go-to authority in your field.
Another great thing about podcasts is they have no shelf life. Unlike other forms or social media, which is here today and gone by the afternoon, podcasts are searchable and available to download, long into the future.
Podcasts are also the perfect way to reach a wider audience, as platforms such as iTunes and Stitcher will expose your content to thousands of potential listeners for free.
Don't forget to add at CTA (call to action) at the end of each podcast, asking them to visit your website, follow you on social media and subscribe to the your podcast.